While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization’s staff. Here are a few things you may want to consider when entering the Web 2.0 marketing arena: Tip #1 Learn how social media works Social media marketing is a critical component of Web 2.0 marketing. Taking some time for you as well as your staff to understand and participate in social media marketing is an important first step. Some of the new services you need to understand and be familiar with include MySpace, YouTube, Flickr, Technorati and del.icio.us.

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